ʻPsychoidʼ is a term borrowed from the work of Carl Jung (1875-1961), who used it to refer to the capacity of his ʻarchetypesʼ to form a connecting bridge between the domains of mind and matter. As a bridge between mind and matter, ʻPsychoidʼ seems a good choice of name for a book publishing imprint. Books are, in themselves, mediators between mind and matter - vehicles for thoughts made manifest in the physical world.
ʻPsychoid Booksʼ is a publishing imprint specialising in areas associated with the anthropology of consciousness, paranthropology and the stranger reaches of Forteana, folklore and the anomalous.